After a highly successful Kickstarter campaign, Oculus released their first HMD (Head Mounted Display) to the public back in 2013. It was an exciting time; sparking a renaissance in the industry and bringing the technology back to the world’s attention. But after several years, how come VR hasn't taken off as well as many expected?
I was scouring through my digest of VR news and found an interesting article from Road to VR. The article refers to a blog post made by Lucky Palmer (founder of Occulus) about why 'Free [VR] isn't cheap enough' to gain mass adoption. In this post, he states that price is certainly a factor in mass adoption but ultimately it's about creating "...Engagement. Engagement is all that matters. Engagement is Everything!".
At PiW we feel the same way: an experience in VR should be fun, engaging and rewarding. By doing so, it gives you a sense of purpose to be inside the virtual world and make you want to stay inside for just that little bit longer.
In an age where instant gratification is common place, gaining and maintaining interest is more important than ever. As the industry tries to find its footing it is important that content developers spark engagement in their VR experiences for it to become adopted more widely.
So how do we go about creating engagement at PiW? It turns out this is no easy task - especially when you realise that you’re crafting an entire world for players to explore and not just placing 3D graphics on a flat screen! Behind the scenes, the team has spent a fair bit of time brain-storming ideas to make a VR gaming experience worth coming back to. Do we give out random in-game rewards? Create a competitive rankings/scoreboard system? Drop one-off items or generate 'themed' events?
We’ll keep you posted on our developments but if you have any ideas of your own that you want to share, we'd love to hear from you. Feel free to drop us an email!